In this digital age, the internet has penetrated almost every aspect of our lives. Google has become the first place where most people go for anything they want or need to know. Therefore, it is imperative to create and promote content that appears in search results. This is where the concept of digital marketing becomes crucial.
Digital marketing is the most effective way to find and reach customers online. However, if you are a builder, a plumber, a handyman, or an electrician, you might believe that digital marketing is not for you. But with 60% of the global population using internet services, is that really true?
People are increasingly looking for tradesmen online. Potential customers are checking website reviews to determine if the services are trustworthy and using social media to spread the word about good or bad service. It means that online is a great place for tradesmen to promote their services.
In this article, we will discuss the best digital marketing strategies to grow your trades business online.
7 Digital Marketing Strategies to Grow Your Trades Business Online
There are numerous ways to grow your trades business with digital marketing. These include free as well as paid methods. The following are some of the most popular ways to cultivate an online presence for your business.
Having a website means that you have complete control over how your business is presented to potential customers. Moreover, it also means that people are more likely to find your business services when they search on Google.
Nowadays, it is easy and straightforward to build and create a professional-looking website with tools such as Wix, Weebly, and Squarespace. These platforms provide you with simple drag and drop options to create a website. You can create your own website if you have just started your trades business and do not have much money to get it done from a professional.
However, using these drag and drop website builders may not allow you to customize your website as per your requirements. Therefore, if you have the budget and require a more customizable website, get in touch with a professional web development company to build an elegant looking website for your business.
2. Search Engine Optimisation
Simply having a website does not mean that people will find you easily on the internet. You can use all the resources and time to create a polished website, but it is possible that customers might never see it. So how will people find your business website online?
Search engine optimisation (SEO) will boost the ranking of your website, thus making it more visible to customers. Optimising your website with valuable and credible content will ensure that it appears on the first page of Google search results. As the first page of the search results acquires a whopping 95% of all search traffic, it becomes imperative to appear on page one to get more business.
SEO can help you get on the first page of Google search results. But you must know how to leverage it. It is important to know how the Google search engine algorithm works to achieve a higher ranking. In addition, you must also create insightful and valuable content to drive organic traffic to your website. Creating engaging content with targeted keywords will also boost the SEO of your website.
If all of these sounds too technical, you can hire a digital marketing company such as TradesmenBuddy to boost the visibility of your website.
3. Local Directories
There are several free and paid local directories in Ireland where tradesmen can list their business services. These directories will allow you to have an online presence where potential customers can find and book your services.
These websites/directories are simple to use, with a user-friendly interface. You can create your profile within a few minutes. Moreover, some of these websites also allow you to communicate directly with customers through their in-built communication tools.
Some of the recommended tradesmen specific websites in Ireland include
Apart from this, there are other general business directories where you can list your business offerings. These websites include
4. Google My Business
Similar to business directories, you can also list your trades business on Google My Business. It is a free tool provided by Google that allows businesses to create their business profile on the Google search engine.
Google My Business also allows you to mark the physical location of your business on Google Maps. This will ensure that people can come to visit your location to find and book your services. Moreover, Google Maps will also help you get more business from your nearby locations. When it comes to fixing problems related to plumbing, gardening, and likewise, people want fast and immediate services. Therefore, they always look for businesses that are offering such services near their location.
You can also ask your previous customers to leave their reviews on your Google My Business profile. It will help you build credibility in the name of your business. If people find decent reviews on your profile, they are more likely to hire your services than that of your competitors’.
5. Paid Advertising
Paid advertisement is one of the fastest ways for the business to reach its potential customers. From social media advertisements to paid Google ads, there are several places where you can promote your services.
Google Pay-Per-Click advertising is an affordable way to reach your desired audience and get more business. You only pay whenever someone clicks on your advertisement displayed by Google. Apart from this, you can also advertise on social media platforms such as Facebook and Instagram. These platforms allow you to target your audience based on location, demographics, and other details. Thus, you can ensure that your advertisement is reaching the right people at the right time.
If you do not have any experience with paid advertisement, you can hire a professional digital marketing agency, who can advertise your services to reach the right audience on Facebook and Google.
6. Social Media
Social media continues to grow more powerful with each passing day. Several businesses have been able to grow their business multi-fold using social media platforms such as Facebook and Instagram.
These platforms provide an efficient way for you to engage and build a loyal customer base. Moreover, social media also allows you to communicate directly with your customers. You can access customer feedback directly and thus can improve the services being offered. Apart from the paid advertisement on these platforms, you can also collaborate with influencers to boost the visibility of your business.
7. Video Marketing
Video marketing was once considered the future of digital marketing. And this future is here now. According to HubSpot, 85% of the businesses are using video as a marketing tool to grow and expand their business. This makes video one of the most sought marketing strategy to promote business activities
That said, there are several types of videos that you can use to grow your trades business with video marketing. In the section below, we have discussed some of the types which you can use to grow your business.
- Educational Videos – These types of videos teach your viewers something new about the topic. Using such video types will help your trades business to build trust with the viewers and establish yourself as an expert on the subject matter. As a tradesman, you can create how-to videos to show your audience how to deal with specific plumbing problems or how to start painting the home.
- Demo Videos – These types of videos are normally used to showcase how your product or service works. For instance, as a tradesman, you can use these videos to show your audience the different features that you have to offer in your services. You can also give your viewers a demo of your website, explaining to your potential customers how to book your services directly from your website.
- Explainer Videos – These types of videos are essential to provide your viewers with a better understanding of why they need to hire your services. For instance, as a tradesman, you can explain to your audience, why it is a bad idea to repair loose wires inside their home by themselves. You can explain the different dangers associated with and why they must hire a professional to fix such problems.
- Testimonial Videos – These types of videos can be used to show your audience that a growing number of people are loving your trades-related services. Moreover, these videos can also help you establish more trust with your audience. You can ask your previous customers to talk about your services, professionalism, and the ease of working with your business.
- Promotional Videos – These types of videos can be used to promote discounts and coupon codes that you are offering to your customers for a specific period. Usually, such videos are animated and short in length. These videos can range from a few seconds to a couple of minutes, depending on the content that you have to offer.
While video marketing is an efficient way of increasing the outreach of your business, there are several things that go into it. From writing the script to the actual shooting to choosing a platform to post videos on – everything has to be precise for reaching the right audience. Therefore, hiring a professional video marketing agency can ensure maximum results from your video marketing strategy.
Why Tradesmen Need A Specialised Digital Marketing Agency?
Tradesmen spend most of their time working on different projects, traveling from one location to another, hiring new employees, pricing jobs, and providing the best customer experience. It means that the tradesmen are left with no time to think of a good digital marketing strategy and to build a successful business online.
Because there are a lot of moving parts that tradesmen have to take care of, they need a specialised digital marketing agency that can manage their online presence and create a strong brand on the internet. Moreover, having a specialised digital agency ensures that tradesmen can better focus on the operations side of their business while offering quality services to their customers.
There are several digital marketing methods that you can employ to grow your trades business. You can use any one or several of these above-discussed methods. However, to ensure wider outreach of your business, it is imperative to use a combination of different methods. That said, it is crucial to have the right set of strategies, and only then the sales of your business will increase. Without having the right strategies in place, you could end up spending a ton of money with no actual results.
As such it is worth hiring a digital marketing company that is better equipped with growing your business online. Moreover, it will also ensure that you have enough time to focus on the operations side of your business.